Shopify stores that don't look like Shopify stores.
We design and build custom Shopify stores for startups and small businesses. Conversion-focused, matched to your brand, and nothing like an off-the-shelf template. Agency-quality design, without the £5,000+ price tag.
See a free homepage concept for your brand before you spend a penny. No obligation.
Trusted by growing businesses across the UK
Why most new stores get it wrong.
Getting online shouldn't mean looking like everyone else, or remortgaging to afford an agency. Here's what usually goes wrong:
Template stores that look like everyone else
Off-the-shelf themes make your brand blend in. Customers spot a generic Shopify store in seconds, and it quietly costs you trust and sales.
Agencies charging £5,000+ for a website
Most agencies price startups out completely, then hand over a site that looks the part but was never built to convert.
DIY builds that don't convert
Doing it yourself saves money up front, but clunky layouts and slow pages lose you the customers you worked hard to win.
A store built around your brand.
Start with a custom store, then add traffic and retention when you're ready. All under one roof, no agencies blaming each other.
Custom themes, not templates
We design and build your Shopify theme from scratch, around your brand. The result looks bespoke, loads fast, and is built to convert, without looking like it came off a shelf.
- Custom Liquid themes
- Brand-matched design
- Mobile-first
- Conversion-focused
Profitable Facebook & Meta ads
When you're ready to grow, we run full-funnel Meta campaigns with proper creative testing and clean tracking, so you scale on what works, not on guesses.
- Meta / Facebook
- Creative testing
- Pixel & CAPI
Klaviyo email & SMS
Automated flows and campaigns that turn one-time buyers into repeat revenue, often 30%+ of total sales for a healthy store.
- Flows
- Segmentation
- SMS
Bespoke tools when off-the-shelf won't cut it
Need an upsell engine, inventory tool or something custom? We build private Shopify apps tailored to how your store actually works.
- Shopify apps
- Upsell / cross-sell
- Integrations
Agency-quality design, without the £5,000 price tag.
We're passionate about getting startups and small businesses a store that actually matches their brand, and helps them sell, without the price that prices them out.
Expensive & impersonal
- £5,000+ before they've designed a thing
- Long timelines and endless account managers
- Often a template dressed up as "custom"
- Pretty, but not built to convert
- Startups priced out from the start
Custom, fast & fairly priced
- Custom theme built from scratch for your brand
- Clear fixed price, no surprises
- Launched in weeks, not months
- Conversion built in from day one
- Designed for startups and small businesses
Custom stores we've built.
Every one designed and coded from scratch around the brand. No two the same, none of them looking like a template.
Premium padel-inspired loungewear brand. A dark, editorial custom theme with interactive sections.
West African superfoods brand. A bright, bold custom theme built from scratch.
Premium hair and hair-loss supplier. A clean, professional custom build with trade accounts.
Specialist hair supplier. An elegant, premium custom theme with training and custom orders.
Hair-loss education brand for stylists. A soft, premium custom theme with course booking.
What our clients say.
From idea to launch in four steps.
Discovery
A free call to understand your brand, products and goals, and give you a clear fixed price.
Custom design
We design a store around your brand from scratch. Never a template you've seen before.
Build & launch
A fast, conversion-focused build, tested and launched in weeks, not months.
Grow
Optional Facebook ads and email to drive traffic and bring customers back.
See your store before you build it.
- ✓A free custom homepage concept, designed for your brandNot a template. A real first look at how your store could be.
- ✓A clear, fixed quote with no £5k+ surprisesYou'll know exactly what it costs before you commit to anything.
- ✓You'll love the concept or we'll redesign it, freeZero risk, and the concept is yours to keep either way.
"After being let down mid-way through our website being built by another company, we were way behind on our launch date. After contacting the team at You&I, they worked every hour for us, starting from scratch to get our website launched within a week. The customer service was fantastic and nothing was too much to ask. Couldn't recommend them enough. Thank you!"
Get your free homepage concept
Takes 30 seconds. We'll be in touch within 1 business day to start your concept.
The things people ask first.
How much does a store cost?
+Will it actually look custom, not like a Shopify template?
+Do you work with brand-new businesses?
+What is the free homepage concept?
+A store that looks like your brand, not a template.
Custom Shopify design, conversion-focused, without the £5,000+ agency price. See a free homepage concept for your brand before you spend a penny.
Get my free concept →