About The Client
Iconic Mane is a hair and beauty brand specialising in premium hair extensions and wefts. Their products were gaining traction through Instagram, with regular enquiries and sales happening directly through DMs.
While this proved there was strong demand, the buying process had become messy, time-consuming, and difficult to scale.
The Challenge
Iconic Mane was selling entirely through Instagram messages. Orders were handled manually, product information was scattered across posts, and the customer journey relied heavily on back-and-forth conversations.
This created several problems:
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No central place for customers to view products properly
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A time-heavy ordering process for the client
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Limited ability to scale sales
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A lack of perceived professionalism and trust for new customers
They needed a professional e-commerce website that matched their brand, streamlined sales, and allowed customers to purchase confidently without friction.
Our Strategy
The goal wasn’t just to “put products online” — it was to create a proper brand-led shopping experience.
We chose Shopify as the platform to give Iconic Mane a scalable, secure, and easy-to-manage e-commerce solution. From the outset, the website was designed to feel premium, clean, and aligned with their existing brand aesthetic.
The focus was on:
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Making products easy to browse and understand
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Removing friction from the buying process
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Creating trust for first-time buyers
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Ensuring the site was simple to manage day-to-day
The System We Built
We designed and built a fully functional Shopify store that moved Iconic Mane away from manual Instagram selling into a structured e-commerce system.
This included:
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A professional, brand-aligned website design
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Clear product listings for hair extensions and wefts
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A smooth checkout process for customers
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Mobile-first design for Instagram traffic
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A system that allows orders to be managed efficiently in one place
The website now acts as a central hub, supporting social media activity rather than replacing it.
Why It Worked
This project worked because it respected how customers were already discovering the brand – through Instagram – while dramatically improving how they converted.
Instead of forcing potential buyers into long DM conversations, the website allows customers to:
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Browse products in their own time
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Understand options clearly
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Purchase confidently and instantly
The professionalism of the site also elevated the brand perception, helping Iconic Mane compete with larger, established e-commerce brands in the hair industry.
The Outcome
Iconic Mane now has:
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A professional Shopify website to sell products online
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A streamlined, scalable sales process
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Less admin and manual messaging around orders
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A brand presence that feels credible, trustworthy, and polished
Instagram is no longer the checkout — it’s the traffic source.
The Bigger Picture
This website gives Iconic Mane the foundation to grow.
Whether that’s increasing Instagram traffic, running ads in the future, or expanding their product range, they now have a system in place that supports growth rather than holding it back.
