About The Client
The Advice Room is a property-focused business specialising in high-yield, specialist supported housing opportunities across the UK. Their offering is highly attractive to the right audience, but relies on being seen by investors who are actively looking for property opportunities – not casual browsers.
Before working with us, enquiries were coming in sporadically and largely through organic channels and referrals. There was no consistent system in place to generate predictable, inbound leads at scale.
The Challenge
The main challenge was reliability.
The Advice Room needed a repeatable way to attract qualified prospects without depending on social posts, word of mouth, or one-off conversations. They wanted a system that could run in the background, delivering consistent enquiries from people already interested in property investment – not broad, unqualified traffic.
Just as importantly, they wanted to avoid “boosted post” style advertising and instead invest in a proper strategy that would produce measurable results.
Our Strategy
Rather than jumping straight into ads, we focused on building the right foundations.
We developed a clear Facebook Ads strategy built around strong messaging, platform-specific creative, and precise targeting. The aim wasn’t to reach everyone — it was to reach the right people.
From there, we structured campaigns designed to attract users already interested in property and investment, directing them towards a focused website journey that encouraged action without friction.
The System We Built
This project was handled end-to-end.
We designed and built a professional website and landing pages tailored specifically for Facebook Ads traffic. Every element – from layout to copy – was built with conversion in mind.
On the advertising side, we managed the full Facebook Ads setup, including audience research, campaign structure, image and video creative, and launch. The Advice Room simply reviewed and approved – everything else was handled for them.
This created a complete lead generation system that didn’t just attract attention, but turned interest into enquiries.
Why It Worked
This campaign worked because it was strategic – not guesswork.
Instead of broad audiences, we focused on people actively interested in property. Instead of generic ads, we built creative designed specifically for Facebook’s platform. And instead of setting and forgetting, campaigns were actively monitored and optimised.
Most importantly, the website and ads worked together as one system – guiding users smoothly from first click to enquiry.
The Results
Within the first 30 days, the campaign delivered:
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100+ qualified leads
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Cost per lead under £20
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Consistent daily enquiries
These weren’t random clicks or low-quality messages – they were enquiries from people genuinely interested in what The Advice Room offers.
The results were driven by structure, strategy, and execution – not boosted posts.
The Outcome
The Advice Room now has a reliable, scalable lead generation system in place.
Instead of relying on referrals or hoping the right people see their content, they have a predictable flow of inbound enquiries supported by Facebook Ads and a conversion-focused website. This allows them to focus on conversations, relationships, and growth – while the system handles lead generation in the background.
