The playbook behind £1.5m+ of property sold from £25k of Facebook ads
The 7 Silent Deal Killers Draining Your Property Ad Budget
Number 4 is costing most investment firms a sale a month. It happens after the enquiry, so it never shows up in Ads Manager.
- Why your cheapest leads are training Meta to find more people who'll never buy
- The 9pm mistake that quietly hands your best investors to a competitor
- The five-field form that tells you who's a cash buyer before you pick up the phone
- A two-minute scorecard that shows exactly where your funnel is leaking
Get the free report
13 pages. Instant download. One quick win you can use this week in every chapter.
Where this report comes from
£25k of ad spend. Over £1.5m of property sold.
Nine months, one salesperson. For a UK property investment firm, fixing these seven killers turned Facebook ads into a steady flow of booked investor calls. This report is the playbook.
What we built
- Meta ads written for investors, not browsers
- An investor landing page with a callback request as the only action
- Fast follow-up so every enquiry hears back while they're still interested
- A rebuilt CRM pipeline with 13 nurture emails behind it
- 335 dead leads brought back into the pipeline
Seven places the money leaks out between the click and the call.
Most property firms blame lead quality. In the funnels we build and run, far more is lost after the enquiry than before it. Each chapter shows what the leak looks like, what it costs and exactly how to fix it.
- 1Your ads attract browsers, not buyers
- 2Your page sells the building, not the investment
- 3Your form asks the wrong questions
- 4 Title hidden until you download. The one costing most firms a sale a month. Revealed on page 6.
- 5One email, then silence
- 6Your CRM is a list, not a pipeline
- 7Meta is optimising for the wrong thing
Also inside
- The Lead Leak Scorecard. Ten yes or no questions. Two minutes. Shows which killer is costing you most.
- A worked example of what the callback gap costs in pounds, so you can run your own numbers.
- Seven quick wins, one per chapter, most done in under an hour.
Written for
- Owners and sales directors of UK property investment firms
- Off-plan, BTL, HMO, SSH, serviced accommodation and deal sourcing
- Firms running Facebook ads or buying leads who want more of them to turn into sales
Written by James, Director of You&I Marketing
I build and run lead funnels for UK property investment companies: the Meta ads, the landing pages, the CRM and the instant follow-up that turns enquiries into booked calls. The same system has produced over £1.5m in property sales from £25k of ad spend. This report is what I check first whenever a firm tells me their leads are rubbish.