Privacy Policy

Who we are

You&I Marketing Ltd is a digital agency based in Warrington, United Kingdom. We build websites, run advertising, set up email marketing and develop custom software for our clients.

For the purposes of UK data protection law, You&I Marketing Ltd is the data controller for the personal data described in this policy.

Registered in England and Wales, company number 15372419. Registered address: 6 Wearhead Close, Golborne, Warrington, England, WA3 3YE. Registered with the Information Commissioner’s Office, reference ZB832951.

If you have any question about this policy or about how we handle your data, email info@youandimarketing.com.

What we collect

We only collect personal data you give us, or that is generated automatically when you use this website.

When you submit an enquiry form: your name, email address, business name, phone number, the service you selected, whatever you write in the message field, and the page and advertising campaign that brought you to the form.

When you book a call: the name, email address and any details you provide to Calendly when scheduling. Calendly processes this on our behalf.

When you email us directly: your email address and the contents of your message.

Automatically: anonymised information about your visit, such as pages viewed, approximate location, device type and referring website. This is collected through analytics and advertising tools, and only where you have consented to non-essential cookies.

We do not knowingly collect data from anyone under 18, and we do not collect special category data such as health, ethnicity or political opinions.

Why we use it, and our lawful basis

To reply to your enquiry, including by phone if you gave us your number. Lawful basis: legitimate interests. You have contacted us and expect a response.

To provide services you have engaged us for. Lawful basis: performance of a contract.

To send you marketing emails. Lawful basis: consent, or the soft opt-in where you are an existing client and we are contacting you about similar services. Every marketing email carries an unsubscribe link that works.

To understand how the website is used and to measure advertising. Lawful basis: consent, given through the cookie banner.

To meet legal and accounting obligations. Lawful basis: legal obligation.

We do not sell your personal data. We do not share it for anyone else’s marketing.

Who we share it with

We use a small number of third party services to run the business. Each of them acts as a processor on our behalf, and each is bound to keep your data secure.

Website hosting: Hostinger, which hosts this website and stores a copy of form submissions made through it.

Email delivery: Resend, which delivers form submissions from this website to our inbox.

Email: our email provider, for correspondence.

Calendly: for scheduling calls.

Analytics and advertising: Google and Meta, where you have consented to non-essential cookies.

Email marketing: Klaviyo and ActiveCampaign, where you have subscribed.

Some of these providers are based outside the UK. Where data is transferred internationally, it is protected by UK adequacy regulations or by standard contractual clauses.

We may also disclose data where we are legally required to, for example to comply with a court order.

How long we keep it

Enquiries that do not become clients: up to 24 months, then deleted.

Client records: for the duration of our work together and for 6 years afterwards, to meet HMRC and accounting requirements.

Marketing subscribers: until you unsubscribe, or after 24 months of no engagement.

Analytics data: according to the retention settings of the tool, typically no more than 14 months.

Cookies

Cookies are small files stored on your device. This website uses two kinds.

Essential cookies are required for the site to work, for example to remember your cookie preferences or to keep a form submission secure. These do not require consent.

Analytics and advertising cookies help us understand how the site is used and measure whether our advertising works. These are only set if you accept them.

You can change or withdraw your cookie consent at any time using the cookie settings link, and you can block or delete cookies through your browser settings. Blocking essential cookies may stop parts of the site working.

Your rights

Under UK data protection law you have the right to:

• Ask what personal data we hold about you, and receive a copy of it.
• Ask us to correct anything inaccurate.
• Ask us to delete your data, where there is no overriding reason for us to keep it.
• Ask us to restrict how we use your data, or object to us using it.
• Ask us to transfer your data to another provider.
• Withdraw consent at any time, where consent is the basis we rely on.

To exercise any of these, email info@youandimarketing.com. We will respond within one month. There is no charge.

If you are unhappy with how we have handled your data you can complain to the Information Commissioner’s Office at ico.org.uk, or on 0303 123 1113. We would rather you came to us first so we can put it right.

How we keep it safe

Access to personal data is limited to those who need it. Accounts are protected with strong passwords and two factor authentication where the provider supports it. The website runs over HTTPS.

No system is completely secure. If a breach occurs that is likely to put your rights at risk, we will tell you and the Information Commissioner’s Office within the timescales the law requires.

Changes to this policy

We may update this policy from time to time, for example if we start using a new tool. The date at the top shows when it was last changed. If a change materially affects how we use your data, we will tell you directly.