The cheapest customers you already have.
Automated flows drive 41% of all email revenue from 5.3% of the sends. Most businesses have none of them switched on, and spend more on ads instead to find people they could have kept.
Run a flow. Skip the waiting.
Pick a scenario, then push time forward. This is the real shape of the sequences we build, branches included. In production it happens over days without anyone touching it.
Push time forward to send the next one, or buy at any point and watch the rest cancel.
Every send is conditional. Buy at any point and the rest of the sequence stops, because nothing kills a list faster than chasing someone for something they have already bought.
What we build.
Live accounts we runE-commerce flows
Welcome, abandoned basket, browse abandonment, post-purchase and reorder prompts. Built in Klaviyo, tied to what someone actually looked at and bought.
Lead magnet sequences
A guide or a checklist people want, then a sequence that earns the right to ask for the call. Built in ActiveCampaign.
Service enquiry follow-up
The enquiry gets answered immediately and chased properly, so nothing sits in an inbox going cold while everyone assumes somebody else has it.
Backlog reactivation
The leads already in your database that nobody has spoken to in a year. The cheapest audience you will ever email, and usually the most neglected.
Deliverability
SPF, DKIM and DMARC set up properly. There is no point writing good emails that land in spam, and most businesses find out too late.
Written, not templated
Every email written for your business. Nobody wants the same five emails a thousand other companies are sending.
Measured, not guessed.
Flows only earn their place if you can see what they returned. These are reporting screens from accounts we actually run, in the platforms we actually use.
Why flows, and not more newsletters.
These are not our figures. They are Klaviyo's 2026 benchmarks, drawn from more than 183,000 brands. We include them because they make the argument better than we can.
Source: Klaviyo 2026 Omnichannel Benchmark Report, based on more than 183,000 brands. Figures are for e-commerce and are industry averages, not a promise of your results. What they do show is where the money in email actually sits, and it is not in sending more newsletters.
The list you already have is the cheapest thing you own.
For a property investment client, hundreds of enquiries had come in over the previous year and were sitting unworked in a CRM nobody had set up properly. We rebuilt the pipeline and wrote two sequences: one for new enquiries, one to reactivate the backlog. Thirteen emails, all sending from the person the enquirer had actually spoken to.
Every one of those 335 people had already put their hand up once. Nobody had gone back to them. That is the cheapest audience in any business, and it is almost always the one being ignored.
Let's build something that pays.
Tell us what you sell and where it is leaking. You will get a straight answer on whether we can help, usually the same day.
Sent. Thank you.
You will get a reply from James, usually the same day. If it is urgent, book a call instead.