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Ampersand by You&I

Every enquiry met. Every sale counted.

Your ads bring the enquiries. Ampersand makes sure every one gets a call straight away, is chased until it books, and counted when it buys. No lead left going cold in an inbox.

Book a live demo See how it works
19.2× Return on ad spend for a UK property investment firm running on Ampersand.
Ampersand Inbox on a phone, with leads marked Hot, Wants a person and Contacted
A lead's page with the Catch up card and the AI call summary

You're paying for leads nobody rings in time.

Every enquiry costs you money. Then it sits in an inbox going cold, and by the time anyone rings, they've filled in three other forms. Ampersand closes the gap between the form and the sale.

Hours, not minutes The call back comes too late. The lead was keen when they pressed submit. By the afternoon they have spoken to someone else, or forgotten they enquired.
Down to memory Follow-up depends on someone remembering. One text, maybe two, then the lead goes quiet in a spreadsheet. Nobody owns the chasing.
Blind ads Meta never finds out who bought. Your ads optimise for form fills, so they find more people who fill in forms. Not more people who buy.

Three letters, one job: Attract, Move, Purchase. From enquiry to sale, in one app.

A Attract Your Meta ads and website forms bring in enquiries. Ampersand tells Meta which ones became calls and sales, so your ads learn to find more people like them.
M Move Your AI speed-to-lead caller phones every new lead the moment they enquire, then chased with friendly texts and emails until they book a call with your team.
P Purchase Your team takes the call and marks the sale. Ampersand records the money and reports it back, so you can see exactly what your ads made you.

From form fill to sale, on autopilot.

Nine steps, every lead, every time. Ampersand does the chasing, so your team only spends time on people ready to talk.

A · Attract

The enquiry lands, and the right person knows

  1. 1 They fill in a formA Meta instant form or your own website form, straight into Ampersand. No exports, no copying into a spreadsheet.
  2. 2 The right person is toldLeads are shared fairly by weight and working hours. The assigned sales person gets a notification straight away.
Ampersand Inbox showing new leads with Hot and Wants a person badges
The Inbox: leads waiting for you at the top, newest activity first.
Your AI speed-to-lead caller

Every lead called straight away. No time lost.

The moment someone fills in your form, your AI caller is on the phone to them, while they're still thinking about you. It checks they're a good fit and books them straight into your sales person's diary. Your team picks up warm, qualified calls instead of chasing cold ones.

  • Rings every new lead the moment they enquire, inside your calling hours.
  • Books the call straight into the right person's Outlook, with a confirmation and reminders.
  • No answer? Tries again, then hands over to texts and emails so nobody slips through.
  • Every call recorded, transcribed and summarised, so your team knows exactly who they're ringing.
  • Always says it's an AI assistant. Never gives advice, never promises returns.
AI call · 3:07 Booked

Wants a holiday let near the coast, two or three beds. Budget around £220k, buying with cash. Timescale within 3 months. Wants to talk through running costs with the team, and asked for the booking link by text.

AI caller: Hi, I'm the AI assistant for Harbour Property, calling about the enquiry you just sent. This call is recorded. Is now an OK time? Lead: Oh, hi. Yes, go on.
Demo call from the Ampersand handbook. Names and details are fictional.
The head start Rather ring them yourself? Jump in first. Your sales person is notified the instant a lead lands, with a short head start to tap Take over and call them personally. Don't take it, and the AI caller rings for you. Either way, nobody waits.
For your sales team

Your team works warm leads, not spreadsheets.

Every lead, message and call in one app on their phone, with the full story on every lead before they dial. No passwords: they sign in with a code sent to their work email.

A lead's page on a computer: the AI call summary, stage chips, the booked call and the text conversation
Inbox and Needs reply Leads waiting on you sit at the top. Hot leads and people who asked for a person are flagged.
The Catch up card Everything so far in plain English, so anyone can pick up any lead in seconds.
Texting with consent built in From the business number, signed by you. STOP always works, and stop requests lock the number.
Templates and Outlook email Ready-made texts and emails that fill themselves in, sent from your own mailbox if you like.
Pipeline Drag leads between stages on a computer, or tap a stage on your phone. Booked moves itself.
Did they attend? Ampersand never assumes a call happened. One tap after the call keeps the results honest.
Pool and handover Claim unassigned leads, pause new ones, or hand your leads to a colleague while you are away.
Booking pages Personal and team booking links on your Outlook diary, with phone or Teams calls.
A lead's page with the Catch up card
Catch up. The story so far, before you dial.
The Calls tab with booked calls and the AI call history
Calls. The week's booked calls and AI calls, day by day.
A booking page showing available times
Booking. What the lead sees when they pick a time.
For owners

Know exactly what every £1 of ad spend made you.

Not clicks, not impressions. Leads, booked calls, show-ups, sales and the commission that actually landed, set against what you spent.

Results dashboard: leads, calls booked, attended, net ROAS, cost per lead and a lead-to-sale funnel
Net ROAS and cost per lead For every £1 on ads, what you kept after agent commission. Every figure has an explanation one tap away.
The funnel, honestly Leads, calls booked and attended, with booking and show-up rates against the previous period.
Commission tracking Expected, invoiced and received, with a Sales page you can export whenever the accountant asks.
Team and rules Invite people, set working hours, holidays, daily caps and how leads are shared between them.
Insights and forecasts

"If I spend £1,500 next month, what comes back?"

Ampersand answers from your own history: how long commission takes to arrive, time from lead to sale, best months, a pipeline forecast and a spend calculator. Every figure is shown as a range, and stays hidden until there's enough data to be honest about it.

Insights and forecasts panel: cash timing, pipeline forecast, time to sale and an If you spend calculator

The numbers that matter.

19.2× Return on ad spend for a UK property investment firm
<60s From form to first call, inside calling hours
9 Steps from enquiry to sale, the same every time
1 App for your team, your results and your ads

Return on ad spend reported by a UK property investment firm using Ampersand, after agent commission. Results depend on your offer, market and ad spend.

Built in, can't be switched off

Fast, but never pushy.

Speed only helps if people are happy to hear from you. These rules are part of the system, not a setting someone can forget.

  1. 01 Consent firstThe AI caller, automated texts and emails only reach people who agreed on your form or booking page.
  2. 02 Sensible hoursAutomated texts and reminders go 9am to 8pm, Monday to Saturday only.
  3. 03 STOP always worksEvery first text says how to opt out. After STOP, nothing is texted until they text START.
  4. 04 Automation steps aside for peopleIf anyone on your team texts, calls or emails a lead, the automated follow-ups pause and the AI caller will not ring for 24 hours.
  5. 05 No invented resultsNo promised returns or guarantees in any message. Forecasts are labelled estimates, shown as ranges.
  6. 06 Shadow mode before liveNew clients run alongside their old system with nothing sent, until everything checks out.
Who it's for

Any business where a lead becomes a call, then a sale.

Built first for a property investment firm. If you run ads or website forms and close on the phone, it fits. We set up the stages, the AI caller's script and the reporting around how you sell.

  • Property investment
  • Estate agents
  • Estate planning and wills
  • Financial advice
  • Mortgage brokers
  • Clinics and aesthetics
  • Home improvement
  • Solar and renewables
  • Training and courses
  • B2B services

How you go live.

  1. 1 Connect We plug in your Meta ads, website forms, phone number and Outlook calendars.
  2. 2 Script We write the AI caller's script around your offer, your questions and how your team sells.
  3. 3 Shadow Leads flow in alongside your old system with nothing sent, so you can see it work first.
  4. 4 Switch on Switch day: real calls, texts and booking go live, and your old setup stands down.
Live demo, 20 minutes

See it run, live, in 20 minutes.

James will show you a lead getting a call straight away, booked into the diary and marked as a sale, then the results page that proves what the ads made. You'll know by the end whether it fits your business.

  • The AI caller phoning a new lead, and the summary it leaves
  • Texting, templates and booking from a phone
  • Marking a sale, and what gets sent back to Meta
  • The owner's Results page and forecasts

Rather pick a time yourself? Book a slot directly.

Questions.

Will leads know they are talking to AI?

Yes. The AI caller introduces itself as an AI assistant at the start of every call, and says so whenever it is asked. It checks fit and books calls; your team does the selling.

Do I need to be running Meta ads?

No. Ampersand takes leads from Meta instant forms and from your website forms. If you do run Meta ads, it also sends bookings, attended calls and sales back to Meta so the ads improve.

What does my team need?

A phone and a work email. Ampersand installs on the home screen like an app, with push notifications. Booking and email from your own mailbox use Microsoft Outlook. Google Calendar is coming soon.

We already use a CRM. Do we lose our history?

No. We can import your existing deals from ActiveCampaign, mapped to your stages. Imported leads are never contacted automatically.

What about GDPR?

Consent is captured and stored on every lead, opt-outs are honoured straight away, and there is a one-step erase for data removal requests. Terms, privacy notice and a data processing agreement are part of setup.

How long does it take to go live?

It depends on how many connections you need, but every client starts in shadow mode, so nothing reaches your leads until you have seen it working.

How much does it cost?

It depends on your lead volume and what needs connecting. We will go through the numbers on your demo, so you know exactly what it costs before you commit.

Ampersand screens on this page show demo data from a made-up business.